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AYUDH launches fitness challenge for youth

Poster for challenge in Malayalam
We aim to make youth more health conscious and incorporate physical exercise into their lives

Key Points

  • The youth wing of Mata Amritanandamayi Math launched a fitness November walk/run challenge in Kerala, beginning on November 1. The goal is to promote physical exercise among the state’s residents.
  • Participants in the month-long challenge are required to walk or run daily in November, tracking their distance using a fitness app. They can form teams of up to ten members and compete collectively, with prizes awarded to individuals and teams covering the most distance.
  • The initiative aims to combat lifestyle diseases in Kerala, where 52% of deaths in the 30-59 age group are linked to conditions like diabetes and hypertension. It hopes to raise awareness and encourage youth to prioritize physical fitness in their lives.
12 November 2021
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AYUDH Groups & Centres Healthcare Humanitarian

Launched on Kerala’s Foundation Day (also known as ‘Kerala Piravi’), which falls on November 1, this month-long challenge aims at enhancing the health consciousness of the people of the state and to encourage youth to make physical exercise a part of their lives.  Free for all, the challenge requires the participants to walk or run every single day or as many days as possible in the month of November, and track the distance they cover using a fitness app.

Participants need to form a team (not exceeding ten members) and compete collectively in the challenge. The individuals and the teams that log the largest distance will get prizes in relevant categories. The place they choose for walking or running can be outdoors or indoors. Fitness November challenge has attracted the participation of about 500+ fitness enthusiasts from AYUDH chapters across Kerala, besides the public. The members of AYUDH have formed 50 teams to participate in this challenge. Talking about the FitnessNovember challenge, Murali Krishnan, AYUDH – Kerala, said,

“Kerala has made several achievements in the health sector. It scores well in the parameters like high life expectancy, low infant mortality rate, and low death rates. However, lifestyle diseases are on the rise in the state due to insufficient physical exercise and altered food habits. It is reported that as much as 52% of total deaths in the productive age group of 30-59 years in Kerala is directly or indirectly linked to lifestyle diseases such as diabetes, hypertension, and coronary heart disease – while the national average is only about 42%. Enhancing public awareness and conviction about lifestyle changes is hence important. We hope challenges like #FitnessNovember will get more youth to become health conscious and make physical exercise a part of their life.”

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