Rural Development
Born in an impoverished fishing village herself, Amma says it is society’s responsibility to care for the people who live in rural communities. We are focused on eradicating poverty, building resilience, and preserving their traditional ways of life and values.
We should be careful to safeguard the serenity, beauty and culture of our villages. Only then will humanity’s progress become complete.
- Amma
Why it matters
Rural development isn’t charity. It’s justice.
Nearly 78% of the world’s poor live in rural areas, and the majority of those 511 million people are in Sub-Saharan Africa and South Asia. And yet, it is rural communities that provide most of the world’s food supply. This is not just a statistic—it is a mirror for humanity’s conscience.
Our Work
Our Impact
Our Approach
In line with the United Nations Sustainable Development Goals, we’re working to make meaningful improvements in every aspect of life.
This begins with addressing malnutrition and access to medical care. We then work with local populations to co-create solutions for clean water & sanitation, education, sustainable agriculture, alternate livelihoods in the face of climate change, and gender equality. The ultimate goal is for the communities to become self-reliant.
Our Beneficiaries
Busurothu
From Saripalli village
Sudesh Devi
From Pandori village
Rangaswami
Founding member of a certified organic farmer’s group
Today, much of our rural development work is carried out by Amrita University, as part of its commitment to cultivating a culture of service, and to ensuring humanitarian applications for research and development.
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It is our villages that sustain us by providing us, who live in cities, with the nourishment we need in order to survive. It is time to acknowledge that our villages are our very foundation and move forward with one heart and one mind to protect and serve them.
